Advertising

Coping With Unexpected Growth

The first of a series of ads for Minolta Copiers. The cool thing about this project was having such great headlines to work with, courtesy of AD Woody Litwhiler at Bozell, and also not having any visual reference to copier equipment in the art. After the photo shoot with my wifeÂ’s boss and his wife posing as farmers in a Connecticut strawberry field, we made a ton of jam!
Ideally, Your Equipment Should Match Your Needs
There Are Times When Faster Is Decidedly Better

This was a blast to work on, and for an amateur cryptozoologist it doesnÂ’t get any better than doing my own version of The Loch Ness Monster for a major advertisement! ThatÂ’s me in the speedboat and my poor old Dad in the rowboat.
You Too can Raise Your Level Of Productivity

Now that I do all my work in Photoshop, I still can'Â’t believe I painted all those eggs by hand!
Maybe The Best Way To Handle Risk Is Too Avoid It Altogether

I built and photographed a foam core and paper courtyard along with a clay cobra sitting in a two inch basket I found in Chinatown.
My First Fashion Illustrations!
Lighthouse

1st in a series of illustrations that were animated for a game called "Friskies Infinite World." This was my 1st experience working on a "zoom quilt", and it was great fun! Each image would flow into the other through a central portal. See it here: http://www.friskies.com/ Infinite-World/play
Theater
Living Room

I even included one of my kitties...that's Amber on the mantlepiece looking into the next scene!
Cottage

Find the parody of "3 Wolf Moon!"
Ocean
Big Stuff

The Poland Spring piece was actually a portfolio sample that I did to attract clients like Minolta, and the others shown here. Billboard for Coca Cola; "Rebuilding Government," for Unix; "Popcorn Oil," for Cargill and "Blow-Dried Strawberries," created for a company that developed a process for drying produce in the field to minimize pesticide run-off into lakes & rivers.
Businessmen

What would a commercial art portfolio be without having illustrations of businessmen engaged in humiliating and potentially life-threatening situations? An ad for Boeing; frequent fliers for United Airlines; a couple of ads for software companies and two more pieces for Ariel.
Ariel Corporation

One of my easier modeling assignments!
Light

For Minolta, "Some People See The Light, Others See The Possibilities,"; Versed for Roche Laboratories; and a piece for Ambien CR. I actually canÂ’t remember what the top left image was done for, but IÂ’m pretty sure it had nothing to do with jock itch!
The Giants of Golf

Larger than life renditions of Arnold Palmer, Ray Floyd and Chi Chi Rodriguez in this tournament poster for GTE North Classic.
The Giants of Golf

Arnold Palmer and Chi Chi Rodriguez.
Golfer's Paradise"
Caifornia State Fair Poster
Winter Wonderland

Continuing with a gigantic theme for The San Francisco BalletÂ’s "Nutcracker"; and playful snowmen for Mattel, Positive Promotions, and Harcourt.
Liquid

Ads for Camel Special Lights and Haagen-Dazs; in the middle is "The EnglishmenÂ’s Guide To Survival," which is a guide to British pubs located around the world. ThatÂ’s not a condom floating in the suds, but a life raft with the author of the book relaxing in it with a beer!
Golden Corral

I created a number of icons for the restaurant's food bars.
Dining/Entertainment

Book promotional piece for the novel "Sliver," by author Ira Levin; for Alfredo of Rome, a descriptive fettucini showing the restaurants various locations; a cross promotional project for the release of "The Mummy" for Universal Studios and HersheyÂ’s; and an ad for The MGM Grand in Las Vegas.
Joe Camel

Some of the many pieces I contributed to the Camel campaign. Contrary to erroneous information posted on the web in the past, I am not the creator of Joe Camel, but one of many illustrators to have worked on him up until his demise. The character was actually created in the early 70Â’s by British artist Nicholas Price.
Pool Players
Fat Turtle

Identity art created for the Fat Turtle Bar & Grill Restaurant in St. John, Virgin Islands that was a lot of fun, especially in that I was asked to incorporate the look and personality of one of the primary investors!
Sheep

Corporate identity created for a job finders firm called Not A Me 2.
Trojan

Speaking of condoms, here is the series that I did for Trojan. I really enjoyed attempting to replicate the style and motifs of Ancient Greece. After showing the client the early version replete with authentic looking cracks throughout the art, they had me remove them with the realization that it was a bad connotation to have with this product!
Aflac

This was the front of a promotional box that was fashioned after a Happy Meal container...
Aflac

...and this was the back!
Aflac

Promotional box.
Aflac

This was created for Aflac's sponsorship of the Iron Girl Competition.
Aflacts
Play Ball!

Advertisement for Direct TVÂ’s MLB offering; a poster for Nike promoting tennis for kids; piece for Mug Root Beer; and hot fielding fowl for Aflac.
Field of Dreams

Brochure for Kentucky Bluegrass.
Soy Joy

These are two 8 x 22 foot murals I created to appear on the walls of Soy Joy's new California facility. A soy harvest up top, and a visual history of soy below.
26 Miles

Poster & playbill cover for this theatrical production.
Pride

Ads created for Pride International, one of the world's largest offshore drilling companies.
Word Voyage
Maple Leaf

Created for Air Canada Airlines.
Wave59

Created for the technology company Wave59, which specializes in a market trading software based on mathematical formulas.

Copyright 2016 Jerry LoFaro Designs